The Five Value Conversations, Accelerate Growth, Increase Persuasion Power, and More.

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The advantage of being one step ahead

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CUSTOMER AQCUISITION

The acquisition of customers remains a pending matter

To reach the current customer, it's not enough to be a consultative advisor. Sellers need to master other skills....

By Marcelo Miraglino
April 10, 2023

SALES STRATEGY

In B2B sales, the one who makes the best decisions emerges victorious

In B2B, having and following a sales process is no longer sufficient. It's necessary to tell disruptive stories and make situational decisions for buyers to choose you....

By Marcelo Miraglino
April 10, 2023

SALES TALENT

Customer acquisition and customer expansion are not the same thing

Understanding the psychology of the modern buyer is key to meeting the current pressures and demands of B2B customers....

By Marcelo Miraglino
April 8, 2023

SALES MANAGEMENT

The follower accepts the status quo; the leader challenges it

How to communicate value and adapt your approach to align with your buyer's motivations......

By Marcelo Miraglino
April 1, 2023

filters

CUSTOMER AQCUISITION

The acquisition of customers remains a pending matter

To reach the current customer, it's not enough to be a consultative advisor. Sellers need to master other skills....

By Marcelo Miraglino
April 10, 2023

SALES STRATEGY

In B2B sales, the one who makes the best decisions emerges victorious

In B2B, having and following a sales process is no longer sufficient. It's necessary to tell disruptive stories and make situational decisions for buyers to choose you....