Create and define critical messages frameworks
Strategic coordination appears to be the eternal dilemma in departmental relationships. Marketing and Sales are two fundamental business units in companies, and their collaborative work plays a critical role in scaling and reaching new markets.
However, almost 66% of B2B organizations use the same message during all their interactions with buyers.
Instead of adapting their approach, they rely on the same messages for acquiring new customers than for retaining and expanding existing ones.
Studies show that this lack of situational focus has counterproductive results. Suppose Marketing and Sales cannot align, articulate, and adapt their commercial messages to the buyer´s specific motivations at every stage of their decision-making process. In that case, they will jeopardize all their efforts.
Take your BUSINESS RESULTS further
Evolve from where you are today to the next level
CUSTOMER ACQUISITION MESSAGES
When developing a message for leads, it is essential to tell a powerful and disruptive story that reverses buyers' perceptions about staying on the same course versus making a change.
It's because they ask themselves: "Why should I change my current situation?" "Why now?" and, "Why should I choose you over someone else?"
Therefore, it's necessary that Marketing and Sales to have a unified differentiating, disruptive, and challenging message to make your solution the logical choice against "no-change".
MESSAGES FOR CUSTOMER EXPANSION
However, when crafting a message for current customers, adopting a disruptive and challenging approach will be counterproductive, as it increases the likelihood of your customer switching providers by 10%.
In these situations, your customers ask themselves: "Why should I renew and expand my relationship with you?"
Therefore, you need to adopt a completely different approach. It's about shielding the account by providing each decision-maker with the precise and necessary information to reinforce the perception that continuing with you is the best decision.
TAILORING THE MESSAGE TO
THE CUSTOMER'S PURCHASE DECISION TIME
By collaborating with leading academic experts, we conduct ongoing research to create and refine message development frameworks for each critical purchasing decision.
With these Marketing and Sales messages, your entire organization will speak with one voice and gain an edge in your conversations throughout the customer’s lifecycle.
Whether you need to acquire new customers or maintain and grow an existing account, you will have tailored and scientifically proven messages that drive results.
Success Stories
"We chose Sellutions to transform our conversations with clients in various situations. This program has helped us delve deeper and truly reflect on what makes us unique".
"Sellutions allowed us to define, describe, agree upon, and decide what our key, central message would be; and what our company would be as we grew".
"Power Messaging was a fundamental shift for us. It's a key pillar of our sales team. Using an app with a whiteboard and pen to reinforce our messages is crucial for the way we communicate with our clients".
UNLEASH THE POTENTIAL OF YOUR BUSINESS ORGANIZATION
Proven solutions backed by science
SALES METHODOLOGIES
Develop proven, scalable, and winning methodologies to systematize the approach of your commercial team.
SALES METHODOLOGIES
Develop proven, scalable, and winning methodologies to systematize the approach of your commercial team.
SALES COACHING AND REINFORCEMENT
Elevate individual and group performance, driving effective behaviors and top-performer conduct.
SALES COACHING AND REINFORCEMENT
Elevate individual and group performance, driving effective behaviors and top-performer conduct.
SALES STRATEGY AND ALIGNMENT
Design and align consistent strategies to achieve sustainable and dynamic results, anticipating the business issues in your market.
SALES STRATEGY AND ALIGNMENT
Design and align consistent strategies to achieve sustainable and dynamic results, anticipating the business issues in your market.
ENGAGEMENT PLAYBOOKS
Get tools to build memorable presentations that foster quicker and more favorable buying decisions.
ENGAGEMENT PLAYBOOKS
Get tools to build memorable presentations that foster quicker and more favorable buying decisions.
Customer acquisition and customer expansion are not the same thing
Understanding the psychology of the modern buyer is key to meeting the current pressures and demands of B2B customers.
OUR PERFORMANCE EXPERTS WORLD CLASS
Karina Stegagnini
Marcelo García
María Jesús Montero
